ESG CONSULTING
FOR PURPOSE-LED IMPACT
GOOD STORIES GROWING GOOD MAHI
We turn good intentions
into measurable action along
with data-backed storytelling.
At Impact Ink, we partner with businesses and not-for-profits, turning good intentions into measurable action — combining ESG strategy, impact measurement, and data-informed storytelling to drive positive change for people, planet, and prosperity.
Our ESG advisory services help turn good intentions into measurable action and powerful, data-backed storytelling to drive real change.
WHY WE DO WHAT WE DO
WHY WE EXIST
Because businesses and not-for-profits can achieve greater impact when they collaborate intentionally.
WHAT WE BELIEVE
Stronger collaboration between sectors improves reputation, drives growth, attracts talent, and supports resilient communities.
WHAT WE DO
We provide ESG consultations to help businesses and not-for-profits turn purpose into practice through expert consulting, impact measurement, and strategic storytelling.
Impact Ink’s approach results in a thriving ecosystem where business and community work side by side to create
meaningful, measurable change — for people, planet, and prosperity.
SOME OF OUR GREATEST COLLABORATIONS
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Westpac New Zealand is one of Aotearoa, New Zealand’s largest banks with more than 5,000 employees and around 1.5 million customers.
Haemia was employed by Westpac throughout 2007 to 2024, and from 2019 to 2021, Haemia was the Programme Manager, Financial Wellbeing.
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Westpac had a 2025 sustainability target to empower 25,000 Kiwis with financial literacy through the Managing Your Money (MYM). When COVID-19 disrupted in-person workshops, Haemia led a pivot to an online format, ensuring continuity and expanding access.
By redesigning content and training facilitators for delivery of both face to face and online material, the programme entered a new growth phase in its history.
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✔ Nearly 37,000 people accessed MYM in 2019 - 2021
✔ 2025 target achieved two years ahead of schedule with 2021 highest year on record (as at 2025)
✔ Awarded Anti-Fraud Award for Stash the Cash, a scam awareness card game launched to an audience of ~20,000Managing Your Money’s successes and growth is a team effort. With support from volunteer facilitators delivering the programme across the motu, Fraud team collaboration for Stash the Cash, and Sustainability team for being key partners. Key scale community partners through this period were MyMahi and SeniorNet.
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Dignity NZ is an award winning women-led social enterprise with a vision of achieving period equity in Aotearoa.
Westpac brought Dignity on as one of their suppliers in 2022 after a proposal developed and driven by Haemia.
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Westpac New Zealand recognised the financial burden of period products and sought to drive greater equity by providing free access to these essentials in the workplace and beyond.
When Haemia identified this gap, through a fact-based campaign, engaging the Women of Westpac Employee Action Group and key decision-makers. Her case highlighted the cost burden and its role in the gender pay gap.
As a result, Westpac committed to providing free period products across all sites. Partnering with Dignity NZ, this investment also ensured equal product donations to communities across Aotearoa, amplifying impact beyond the workplace.
This initiative reinforced Westpac’s leadership in gender equity and community investment, delivering practical, lasting change.
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✔ 86,000 period products supplied to Westpac staff in year one
✔ 86,000 period products gifted to Dignity Give Partners as part of their buy-one gift-one programme
✔ Initiative contributes to Westpac’s Gender Tick accreditationDignity NZ were a valued partner in this collaboration between Haemia, the Women of Westpac EAG, and the Westpac Properties team.
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In 2023, Haemia was seconded to explore Westpac’s community investment commitments, with responsibility to manage and drive achievement of 2025 sustainability target: 1% pre-tax profit invested in communities.
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Westpac sought to align its community investment reporting with global standards while ensuring its contributions were accurately measured and reflected. When outdated definitions threatened its ability to meet the 1% community investment target, Haemia led a strategic review to modernise reporting.
By conducting a comprehensive analysis, she updated criteria to better reflect impact, best-practice reporting, and securing recognition for $3M in emergency relief funds. These changes reinforced Westpac’s contribution to community investment, ensuring a robust measurement approach.
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✔ 1.16% of pre-tax profit ($17.1M) invested in communities in 2023
✔ Exceeded 1% pre-tax profit investment target two years ahead of schedule (2020–2025 goal)
✔ $3M in emergency relief delivered as non-repayable grantsHaemia worked alongside Westpac’s executive leadership team, the Sustainability team, Westpac Group community team members, and Corporate Citizenship (the team behind B4SI) to deliver these outcomes.
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SeniorNet is a registered charity who provides a community learning network that supports and motivates people to confidently use technology in their everyday lives.
Through 2019 - 2021, Haemia managed the partnership as Programme Manager - Financial Wellbeing for Westpac NZ.
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In 2020, SeniorNet, a not-for-profit supporting seniors with digital confidence, sought to revitalise its impact with its Westpac partnership while under new leadership. SeniorNet and Westpac were particularly interested in supporting people transitioning away from using cheques as a form of payment, and to support those unable to use the branch network as a result of COVID-19.
Haemia worked closely with the organisation to develop a strategic partnership that articulated clear commitments and measurable outcomes.
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✔ Secured four-year funding extension from Westpac
✔ Developed and launched a train-the-trainer programme
✔ Participant numbers grew from 110 in 2020 to 3,374 in 2022 (a 30x increase)
The success of this partnership was heavily reliant on working with SeniorNet collaborators who were driven, engaged, and proactive.
OUR SERVICES
At Impact Ink, we help organisations design, scale, and communicate meaningful social impact through strategic programmes, partnerships, and storytelling.
Whether you're looking to build equity-driven initiatives, strengthen community investment, or align your business with sustainable impact, we provide the expertise to make it happen.
ESG Strategy & Advisory | Involve
He aha te mea nui? He tangata, he tangata, he tangata.
What is the most important thing in the world? It’s people, it’s people, it’s people. We work alongside the people who deliver purpose, the businesses and not-for-profits who centre people in their impact — building capability, insight, and relationships that shape meaningful mahi.
Our ESG strategy consulting focuses on the people, processes, and partnerships that drive real change.
Purpose-led ESG strategy development
Social sustainability advisory
Cross-sector partnership strategy
Stakeholder engagement tools and messaging
Community insights and feedback synthesis
ESG coaching for purpose-aligned teams
Capability building for not-for-profit and business partnerships
ESG workshops and facilitated sessions
Impact & Measurement | Ink
We take your good intentions and transform them into indelible action with measurable outcomes.
We co-create the strategies, frameworks, and tools that give structure to your purpose — helping you embed impact into the way you work.
Impact frameworks and logic models
Strengthen governance through equity-centred frameworks
Measurement and evaluation planning
Outcomes tracking and reporting
Strategy refresh and updates
Annual impact reviews
Strategic sustainability planning
Custom toolkits and templates
Storytelling & Engagement | Illustrate
Good stories grow good mahi. Illustrating impact ensures it gets seen, shared, and scaled.
We help you communicate the difference you're making — through bold storytelling, community investment planning, and visibility that grows trust, funding, and engagement.
Community investment planning
Thought leadership and positioning
Strategic storytelling for impact
Case study development
Communications and content planning
Annual impact or ESG | sustainability reporting
WHAT MAKES US DIFFERENT
Impact Ink isn’t just compliance, certifications, or corporate reputation management.
We build real world ecosystems that are co-designed.
It’s strategy plus partnerships plus storytelling to create lasting change.
Good stories grow good mahi.
Our ESG consulting is more human, more collaborative, and designed to embed impact for the long term — not just the next annual report.
We stay connected — reviewing, refreshing, and future-proofing impact over time through the iterations.
We act as a guide and partner (a collaborator), not just a consultant.
We don’t just build frameworks for clients, we build capacity with clients.
Everything we do ensures a ripple effect of goodness.
We walk the talk, through our operations, including our pricing.
Check out our Good Mahi Model to see how we pass on our expertise to eligible not-for-profits.
Our values are our expertise
LISTEN | SPEAK
We listen intently before we amplify, ensuring people we work with thrive in their own voices.
whakarongo, kōrero
COLLABORATE
We don’t just partner with organisations. We collaborate, walking alongside each other with shared purpose.
mahi tahi
CONNECT
We connect people, community, and business through our stories, data-driven insights, and the positive outcomes of our kaupapa | purpose.
whanaungatanga